About Us

How we got started

Our founder was completely unprepared for how intense the recovery from birth would be when her first child was born in 2017. Feeling shaken by the bodily transformations, blindsided by the experience, astounded at the lack of credible information available to explain what was happening and shocked by the substandard products available to get through all of it—she decided to pivot from her career as a CFO and investor, and dive into women’s health.

Access for Everyone

We are for you if you are pregnant, supporting someone who is pregnant, for family and employers, for the curious and the novice.

There are no exclusive corners here. If you're interested in being a supporter in someone's recovery, we welcome you.

Essentials For Your Body

Through evidence-based research and design-led products, we make solutions available for living confidently in our bodies, focusing on birth and pregnancy recovery, and breastfeeding.

Essential products can and should make you feel good. You should feel good putting them on your body, you should feel good wearing them, and you should feel good buying them.